The Send


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The Send is a Hereford based indoor climbing activity centre open to all ages. The Send has ambitions of competing for team GB in the 2020 & 2024 summer Olympics. Like most sports they have teams based on age groups. The first group is 5-7 year olds climbing club who would then move up into the second group for 7-8 year olds which is where they would start competing and training toward NICAS awards. Once the climbers had reached a certain level of skill they would then be given the opportunity to join the academy team where they will train to compete ready for the Olympic qualifiers.

The Send approached us to design visual identities for the two junior climbing clubs, The Send requested a Sci-fi themed design with a sport feel to help entice climbers into joining the clubs. They wanted the two identities to be connected and to show progression from the younger group to the next to give the climbers a sense of achievement. We were given complete freedom when it came to giving each group a more memorable sci-fi themed name.

We created two identities, Vertibots (5-7year olds) & Vertinauts (7-8 year olds), we chose a simple sport feel to the designs with a clear stencilled icon for both groups, these designs will easily transfer across a wide range of merchandise and promotional material.


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