17/18 Premier League Cook Book

17/18 PREMIER LEAGUE COOK BOOK

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DECember 2017
EDITORIAL & PRINT DESIGN

17/18 PREMIER LEAGUE COOK BOOK

This was a project given to us by the multi award winning designer Professor Phil Cleaver. He challenged us to design a cook book based around a chosen theme. For our cook book, we chose to focus on our love for the beautiful game and themed our book around the English Premier League.

Our idea was to focus on traditional English meals that you would find in each city of the 20 Premier League teams participating in the 17/18 season. Our target was to appeal to the stereotypical football fan. We made sure to use recipes that appealed to the demographic but most importantly the language used in the book was designed to keep the reader engaged by using terminology and football banter. We focused on creating image led ingredients lists so that the layout of each page wasn’t type heavy.

We are really happy with the final outcome of this project and feel that this book would do well on shelves of any book retailer.

This project was a part of our Final Major Project during our third year of university and was exhibited as part of HCA Synthesis 2018.

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