A1 Electrics


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A1 Electrics is a small chain of electrical stores based in Powys. The A1 chain is built up of 3 stores previously with their own branding and identities. A1 Electrics (Builth Wells), Bethel Electrics (Brecon), Vision & Sound (Hay-on-Wye).

A1 Electrics approached us with the challenge to connect all three stores under one name (A1 Electrics) and create a fully working brand that could not only be used in store but across their social media and new website.

A1 Electrics is a family run chain that cares about its community and the people that live in it.A1 strives to be able to offer their customers top of the range products at a competitive price. A1 is forward-thinking and always looking to the future in terms of technologic advancements. Using all this information, we chose a shield to represent the family crest and connections to the community, combined with a plug to resemble the trade as well as a plug cord that flows around the plug visualising progress and creating a shield. We chose to adopt the continuous cord idea in the design for the product icons and social media icons. The cord links to both the ambition of A1 Electrics as well as the industry they trade in.

It was a real pleasure to be involved in such a big step for a business and will continue to work with A1 Electrics on a number of other projects such as business cards, signage and a new website.

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